PERSONAL WORK: ThistlewhiteDesigns.etsy.com is my floral shop for those lacking a green thumb, full of handcrafted felt floral wreaths, bouquets, accessories and more. Being a graphic designer by trade, of course I had to brand the whole thing myself. I created a wordmark with just the right balance of strength and softness, and paired it with Matisse-inspired illustrations to give the florals a contemporary edge.
To create the logo, I modified an existing typeface, cutting off some serifs, modifying some curves, and (obviously) fine tuning the kerning. Just look at those sexy bezier curves. Mm.