The Middle Clothing Co. | logo design

PROFESSIONAL WORK: The Middle is a shop in Parkville, MO, chock full of local and regional goods ranging from clothing to candles to tasty treats. They reached out to the team at DesignHaus for help launching a new clothing brand - The Middle Clothing Co. I worked under Jason Courtney's art direction to create a series of logo sketches, and I'm proud to say my design was chosen, with minimal edits! I drew inspiration from Midwestern humility, handcrafted appeal, and the continuity of thread.

primary logo, with responsive options

primary logo, mocked up on tee

responsive logo (monogram) mocked up on tee

select logo sketches

You may also like