
primary logo, with responsive options

primary logo, mocked up on tee

responsive logo (monogram) mocked up on tee

select logo sketches
PROFESSIONAL WORK: The Middle is a shop in Parkville, MO, chock full of local and regional goods ranging from clothing to candles to tasty treats. They reached out to the team at DesignHaus for help launching a new clothing brand - The Middle Clothing Co. I worked under Jason Courtney's art direction to create a series of logo sketches, and I'm proud to say my design was chosen, with minimal edits! I drew inspiration from Midwestern humility, handcrafted appeal, and the continuity of thread.